Payment is the final step in the purchase journey and often the most challenging to resolve when something goes wrong. We analyze the performance of your payments processor and provide guidance as to how your business can select the right payments partner, optimize your cost structure, improve authorization rates, and address payment declines through better CX and back-end tools. Our hands-on approach delivers material financial value and strengthens the relationship between you and your processor.

Gift cards and stored value are a great way to deepen your relationship with your customers and create a virtuous cycle of repeat purchasing and brand loyalty. We assess the applicability of gift cards and a stored value system across your products and brand and provide recommendations on business models, partners, and presentation.

Friction in the checkout experience is a primary driver of cart abandonment. We assess the entirety of your checkout CX and identify areas of improvement and recommendations for A/B testing that can incrementally drive conversion. We aim to get your customers who have already indicated a willingness to buy to complete their purchase quickly and hassle-free.